
Braun’s hasn’t had a race team for a while but with a new focus on the performance rider we are launching a team for 2012. Our approach is going to be a little different than most shop teams. In addition to team kit and some good deals on gear we are running a comprehensive program that will include Speed Factory coaching, indoor training, bike fitting and educational seminars. A special bonus to team members will be our team doctor who is an athlete himself and understands that if something hurts you aren’t going to just stop doing it. Following in the footsteps of pro teams like Spidertech we are looking to develop athletes rather than just chase after race results. Getting into racing can be intimidating but we can short circuit the learning curve because we have been there before.
We could have taken the approach of bribing a bunch of accomplished racers to come on our team and we would have pretty good results right from the beginning. Instead we are looking for a mix of athletes to tell the story of what it takes to go from someone who likes to ride to being a racer.
Qualifications to be on the team: You must be a cycling enthusiast who has a serious interest in competing or participating in road racing, gran fondo/charity rides, mountain biking or triathlon. If you have multiple interests that is good too. A good work ethic and the desire to grow as an athlete are a must.
And don’t worry if you don’t think you have the time as our Speed Factory Training System is designed to get results with the least amount of time spent training as possible. Even if you have never raced before but are willing to commit then we would love to hear from you.
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